John Lloyd Cruz - Swatch Watch

Box-office actor John Lloyd Cruz is the newest endorser for Swatch Watches.

He was officially launched at The Establishment in The Fort last July 22 - a well attended event by press people and some personalities closest to JLC. Even her ex-girlfriend Liz Uy was there to support the actor.

And guess what he wears during the event? A pale blue blazer over a thin white V-neck shirt and coral pants. His feet are shod in orange leather shoes - a bright, shockingly blinding orange Lanvin shoes. His coat and pants were tailor-made for him by Joey Samson. Some fashion critiques says its quite appropriate considering that he’s wearing it for his launch as the next endorser for Swatch, the trendy watch brand that catapulted to fame wrist candies such as the in-your-face Pop Swatch, graphic-riddled plastic straps and colored link-strap watches.

Billy Crawford, co-Swatch endorser and event host even commented that JLC look like candy in his outfit. Which the actor gladly acknowledged by saying "Thank you!"

So what's your take on JLC's outfit? A hit or a miss?

John Lloyd Cruz and Sarah Geronimo - Lucky Me TVC

Lucky Me is bringing back the box office tandem of John Lloyd Cruz and Sarah Geronimo via their latest television commercial with a theme "He Said, She Said."

Check out John Lloyd Cruz and Sarah Geronimo - Lucky Me TVC below:

Vilma Santos, Luis Manzano and John Lloyd Cruz Topbill Star Cinema's "In My Life"

In My Life is Star Cinema's upcoming movie which star John Lloyd Cruz, Luis Manzano and Gov. Vilma Santos.

With working title "A Mother’s Story", the movie highlights the comeback of the Star for all Seasons in the silver screen. Even before the camera started shooting for the film, it already made an impact to the public because of the report that there will be a "lip-locking" scene between John Lloyd Cruz and Luis Manzano who will portray a gay couple.

Vilma plays the overweight Shirley who owns a pet cat named Kiki. Luis Manzano and Dimples Romana play her son and daughter. John Lloyd Cruz is Luis’ gay lover both living in New York. She wears a fat suit in the movie, giving her a totally different look from all the movies she had done.

Aside from the movie, ABS-CBN will air a one month television special called "In My Life" prior to the premiere of "In My Life, the Movie." It will feature Vima’s career as a multi-awarded actress, a showbiz icon, a politician and a loving mother.

The fourth week will feature behind-the-scenes exclusive features on the making of the film and the three-week shoot in New York. It will be the final episode culminating in a live press conference to be held at the Dolphy Theatre.

In My Life is directed by Olive Lamasan and co-written by Raymond Lee and Senedy Que. No playdate is announced as of yet.